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NIKE, Inc. Corporate influence |
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Nike's influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.
Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the world's top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red Star Belgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 M¨šnchen, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atl¨Ļtico de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States men's, women's, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 2006) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.com.
Timeline
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The 1960s
* 1964
o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes.
The 1970s
* 1971
o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.
* 1972
o The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track & Field Trials in Eugene, Ore.
* 1972
o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.
* 1973
o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.
o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman) wins the Boston Marathon wearing shoes with the Nike Swoosh logo. Nike says "itĄ¯s a turning point in our history, and itĄ¯s not the first inspired by a man from Eugene." ( http://www.nike.com/nikebiz/investors/annual_report/ar_02/decade1.html )
* 1974
o The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.
* 1977
o Nike print ad with the tag "There is no finish line" is introduced.
* 1978
o Tennis 'bad boy' John McEnroe is signed by Nike to an endorsement contract.
* 1979
o Nike's Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning. |
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