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NIKE, Inc. Nike introduces Reuse-A-Shoe |
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* 1980
o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.
* 1981
o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.
* 1982
o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.
* 1982
o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.
* 1984
o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March 1985 is a key event in Nike's successful development.
* 1986
o Corporate revenues surpass $1 billion for the first time.
+ Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA.
* 1987
o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of Air Max-branded technologies. A television ad featuring the Beatles' song "Revolution" was the first ¡ª and to date the only ¡ª time that a song performed by the Beatles was used in a TV ad.
* 1988
o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign.
* 1989
o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.
The 1990s
* 1990
o The first Niketown store opens in downtown Portland.
o Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km2) of land.
* 1991
o Nike introduces the Air Max 180 with the biggest airsole for that time.
* 1993
o Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.
* 1994
o Nike wins Advertiser of the Year at the Cannes Advertising Festival.
* 1995
o Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit deal with Arsenal.
o Nike starts slapping the swoosh on the uniforms of major college football and basketball powers, such as the Miami Hurricanes, Penn State Nittany Lions, Colorado Buffaloes, Florida State Seminoles, Illinois Fighting Illini, Georgia Bulldogs, Syracuse Orange, Duke Blue Devils, Oregon Ducks, USC Trojans, Michigan Wolverines, and later the Ohio State Buckeyes and Washington Huskies, among others.
* 1996
o Nike signs Tiger Woods soon after he gives up his amateur golf status.
o Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Don't Win Silver ¡ª You Lose Gold." Nike's use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.
* 1998
o After pressure from lobbying groups Nike and other companies publicly disclose their worldwide factory locations, a first for the garment industry.
o Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nike's corporate social responsibility practices.
* 1999
o Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88. |
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